David Dallas at NZ Music Awards 2014
David Dallas at NZ Music Awards 2014
Country Calendar, TVNZ for TV One
Country Calendar, TVNZ for TV One
Flat 3, Flat 3 Productions
Flat 3, Flat 3 Productions

NZ On Air logoAnnual Report 2015


This year we marked 25 years of NZ On Air supporting diverse, local content of a type that the market cannot deliver alone. We committed nearly $132m to support local content on television, radio and online.

  • We funded 916 hours of television, made by 58 different production companies.
  • 100% of content completed this year is being released.
  • Our top 10 funded television programmes attracted audiences of more than 400,000 people each.
  • The largest audience was just under 600,000 people for an episode of Country Calendar.
  • Songs funded in the past year achieved 11.5 million spins or streams; 109.5 million over the four years of the Making Tracks scheme.
  • Funded community radio programming featured over 40 different languages.

In a fast-changing environment NZ On Air’s key success is providing quality local cultural content that appeals to many different people. Funded content is appreciated by audiences who actively choose it over the high volume of foreign content available.

We finished the year with a small planned deficit, funded from reserves, so we could maintain output in an environment of static funding. With careful investment, we still met our targeted outputs.

NZ On Air

Total spend: $134,530,000
  • 2.5% Admin
  • 62.2% National TV
  • 0.85% Regional TV
  • 2.6% Digital Media
  • 23.6% Public Radio
  • 4.7% Special Interest Radio (includes Access Radio, Pacific radio and special interest programmes on commercial radio)
  • 3.4% Music
  • Toggle data on and off from selections above.
ALT Music
Jamie McDell
ALT Music
The Brokenwood Mysteries,
South Pacific Pictures for Prime
ALT Music
Mahinga Kai, Te Runanga o Ngai Tahu
  • 916 hours of TV content by
  • 58 different production companies
  • +400k audiences for our top 10 funded TV programmes
  • 11.5m spins/streams of songs funded this year
  • 40 different languages on community radio

Board overview

This past year has seen continued transformation in the New Zealand media landscape and the way audiences watch and listen to media content. Yet 25 years after NZ On Air was established, our funding model has stood the test of time. Our core purpose, to ensure New Zealanders have access to diverse, relevant local content, is more important than ever.

Mariam Dean, Chair of New Zealand On Air
“Central to the flexibility of our funding model is the need to stay fully aware of changes in the media environment.”

In spite of ever-expanding content options from around the world, New Zealanders continue to demonstrate an appetite for local stories and songs. Whether that content entertains, informs or challenges us, New Zealanders consistently respond appreciatively to creative, professional content made by, for and about, us.

At the end of our 25th anniversary year we thank the broadcasters and content creators who have given New Zealand such a diverse cultural gift. We also thank the Minister of Broadcasting, the Hon Amy Adams, for hosting a celebration at Parliament to mark the occasion.

This year we also marked the World War One centenary by supporting and encouraging the creation of a rich range of programmes on many different platforms. These fresh stories of a nation-building event gave a younger generation insight into the horrors of war, as well as reminding us all of the sacrifices made by young New Zealanders last century.

Central to the flexibility of our funding model is the need to stay fully aware of changes in the media environment. It’s crucial that we invest where we can achieve the most impact. Partnering with the Broadcasting Standards Authority, this year we commissioned and released in-depth research on children’s media use. This will help inform a new children’s content funding strategy. We also began reviewing regional television investments, inviting regions to participate by proposing new partnerships.

Exciting opportunities are unfolding through media convergence. We recently implemented a progressive digital promotions plan for music. This included the launch of the new AllTracks portal to encourage people to explore New Zealand music through playlists curated by passionate genre specialists. We also partnered with Canada to create our first international digital media co-production fund.

We respond to the changing media environment by future-proofing investment strategies. In particular we ensure audiences can find our funded content on both broadcast and online platforms. This exposes that content to larger potential audiences. Linear television and live radio still attract the greatest numbers of viewers and listeners. Accordingly, we focus our digital media funding on innovative ways to serve audiences less well-served by mainstream media. We use every possible lever to ensure New Zealanders can continue to enjoy local stories and songs whenever and however they choose.

I thank the Board and our staff for their outstanding commitment this year. In our small but increasingly diverse nation, NZ On Air ensures that local content reflects that diversity while giving programme makers, musicians and content creators an outlet at home for their talents and skills.

Twenty five years on, New Zealand audiences are the richer for their inspiration and the colourful range of local media on many different platforms.

Miriam Dean CNZM, QC

Who we are

Charlotte Cleverley-Bisman on Attitude, Attitude Pictures for TV One
Reality Trip, Top Shelf Productions for TV3
Charlotte Cleverley-Bisman on Attitude, Attitude Pictures for TV One
Charlotte Cleverley-Bisman on Attitude,
Attitude Pictures for TV One
ALT Music
  • tv programming spend:
    66% mainstream | 34% special interest
  • 10 new webseries/apps funded
  • 230 new songs/music videos funded

Our performance